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Why Daniel Craig's "Ladies & Gentlemen, The Weeknd" Meme Is So Popular

Every now and then a new meme pops up on social media, and a recent one that seems to gain force every week is that of Daniel Craig presenting The Weeknd – but why has it become so popular and how did it all begin? Memes are nothing new in the realm of social media, and while people still struggle to find their origin, the truth is that they have served as a different type of entertainment that can sometimes be relatable, serious, or simply made for laughs.

Many of them are open to being remixed, with people adding their own touch to them and thus keeping them relevant for longer, while others can be used as they are in different contexts due to their versatility, Others, however, remain the same and can only work in specific moments, as is the case of the famous Justin Timberlake “It’s Gonna Be May” meme. Also in this category is the Daniel Craig “Ladies and gentleman, The Weeknd” meme, shared every Friday to celebrate the arrival of the weekend, and this particular meme becomes more and more popular with each passing week.

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The meme is simple, yet has had a huge impact on the audience: it’s Daniel Craig, when he hosted Saturday Night Live on March 7, 2020, presenting musical guest The Weeknd, with the clip cutting right before the musical number begins, making it the perfect way to celebrate the end of each week. Although these introductions are pretty much always the same and hosts do nothing to stand out, Daniel Craig’s ended up being a different kind of special thanks to his tone of voice and his (perhaps unintentional) shrug that encapsulates the feeling of another workweek being over – and, of course, the audience cheering and clapping adds an extra touch to it. In order to not miss a Friday to share the meme, the Twitter account @CraigWeekend does so every week, and through it, it was possible to learn who’s behind this new trend.

The LA Times got the chance to talk to Miles Riehle, the person behind the account and who makes sure the clip is shared every Friday. Though Riehle didn’t share exactly what drove him to create the account and share the video every Friday (at first intermittently), he said that every week he gets the same replies and reactions, the most popular one being how many Twitter users say their weekend doesn’t start until the video hits their timelines, but he shared he doesn’t think the video is “anything bigger” than a “silly four-second video”. Although the clip is quite simple and might seem unimportant at first, it’s that simplicity or even silliness that has made it a big hit with social media users, who have found Craig’s “relief” and relaxed tone and posture relatable and fitting with the feeling of another workweek being over and the weekend about to begin.

Like most memes, Daniel Craig’s Weeknd video will be overshadowed at some point by a new trend or viral video or photo, but unlike many others, it can maintain some relevance simply because it has been linked to a common feeling that happens literally every week. Surely, Daniel Craig wasn’t expecting his time at SNL to become a meme, but these things can’t really be predicted.

Next: John Cena's Hilarious "You Can't See Me" Meme Explained

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