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New Data Proves The Real Power Of MCU Shows On Disney+

Screen Rant can exclusively reveal new data that shows the popularity of the MCU TV shows on Disney+. When the Disney+ streaming service launched in late 2019, industry figures expected it to hit what they considered an ambitious target of 50 million subscribers by 2022; instead, it passed 100 million subscribers in March 2021, giving a sense of just how remarkable a success the streaming platform has been. Every division of Disney is involved in this, producing a wealth of original content.

Marvel's Disney+ TV shows are a crucial part of the success story. Interwoven into the ongoing narrative of the Marvel Cinematic Universe, these feature actors from the films themselves, including the likes of Tom Hiddleston, Anthony Mackie, and Elizabeth Olsen. WandaVision transformed Wanda Maximoff into the Scarlet Witch ahead of Doctor Strange in the Multiverse of Madness, while The Falcon & the Winter Soldier's epic conclusion set up Captain America 4. This makes them essential viewing for fans of the MCU, giving a strong incentive for superhero lovers to subscribe to Disney+ - and stick around. Marvel's What If...? is the MCU's first foray into animation, and although it hasn't performed as strongly as other popular MCU TV shows, analysts believe it's being used more for retention ahead of the Disney+ debuts of Shang-Chi & the Legend of the Ten Rings and Hawkeye.

Related: Marvel Phase 4 Timeline: When The New MCU Movies & TV Shows Take Place

Streaming services like Disney+ don't tend to give viewing figures, but third-party analytics help to evaluate the success of the various TV series. Screen Rant has spoken exclusively to Parrot Analytics, who measure online demand for TV shows, and they've revealed the MCU Disney+ TV series are an enduring success; all three live-action shows figure in the top 10 superhero shows in the U.S. for August 2021, with WandaVision and Loki remaining in the top 10 digital series.

No doubt Disney will be very pleased indeed with the high levels of demand for their Marvel and Lucasfilm Star Wars shows; four of the top 10 digital series for August 2021 are Disney+ originals. The continued demand for WandaVision is particularly notable, though, given the series was released at the beginning of the year, suggesting MCU TV shows are a sustained draw for the streaming service. What's more, Parrot notes the shared universe is itself a key part of the success; it's not just that each series is popular in its own right, but also that each time a new show comes out it increases engagement in all the others. This is the same kind of "franchise synergy" effect seen with Star Wars, where The Mandalorian season 2 impacted Clone Wars viewing.

It's safe to assume Marvel's dominance will continue. According to ObserverHawkeye tops the list of most anticipated new shows arriving in Fall, meaning the Avengers' archer is sure to hit another top spot - and further boost the other MCU TV series on Disney+. The MCU is truly proving to be as much a success on Disney+ as in the box office.

More: Every Upcoming Marvel Cinematic Universe Movie & TV Show In Development

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